I'll start by saying I am a pretty big fan of social media and what it has done for business and personal relationships.
Although it can be great and helpful, social media can be another full time job. People only want to stay connected with things that keep their interest. If a show only came on once a month would you watch it?
With that said I really need to make a conscious effort to provide as much information on a regular basis if I want people to be in tune with me and my business. I say this with the question of when is it too much? As a photographer starting a business I need to know what the majority of people feel is enough content (Pictures, tweets, fb posts, flickr etc.).
Let me know...